PROFILE

REUBEN CHEOK is the creative director and style consultant of his own agency. In addition to crafting avant-garde fashion editorials for international publications, he is also a fashion writer, style consultant, television presenter and now brand ambassador for MeSpoke and memobottle with his avant-garde, eccentric style and flair for writing.

With his acute sense for curating the right pieces for fashion editorial features and spotting emerging trends, he has proven to have an insightful and innate ability to showcase any designer's style with a story told in words. 

By embracing this, he is a prolific long-form fashion writer and is currently the editor of the global fashion media company, FASHIONIZER.tv and newly formed, cut to me magazine

INFLUENCES

"Björk, Iris van Herpen, Tom Ford and Alexander McQueen are some of my favourite style icons and designers. 

From the simplicity of clean, sharp tailored lines of Ford's suits, to the quirky couture drama of Björk's costumes, they all speak volumes about creativity and their sense of style.

To see the very structures and intricacies that make up flora and fauna amplified and exhorted in the collections of McQueen and van Herpen, continues to thrill me to no end. Pushing the boundaries of the notions of couture as wearable-art by the materials used, the artisan techniques employed, to the epic themes, both evoke a visceral and raw emotion. 

So I ask you to step into my world of unique fashion editorial styling that seeks to curate the best pieces from Australian and international designers and showcase their creativity to the rest of the world."